A fashion editorial shoot for a new boutique hotel in Downtown Las Vegas. My art direction required for styling that complements the hotel's swanky modern decor. Hair and makeup, wardrobe and overall styling were carefully planned and communicated clearly to achieve a cohesive vision.

The cinematic approach allowed us to tell a story through stills along with a series of cinemagraphs that not only showcase the various amenities, but also inspire the reader to interact with the spaces.

New York City welcomed the US Women’s National Soccer Team in a grand ticker tape parade through the Canyon of Heroes after becoming the first team in history to win four Women's World Cup titles.

The Daily News honored the moment with a special wrap and I developed the concept of combining two iconic figures to represent the momentous occasion. The end result is a clean simple visual that was not only impactful but was also functional as Megan Rapinoe and her teammates proudly used the piece to help commemorate the day.

TopView, a sightseeing tour company, needed a fresh rebrand to support its global expansion plans and to give the brand a bold new look. I oversaw the art direction and brand strategy to produce a new logo that can be applied in different cities. A custom type was created to give the brand a unique look, and the bus wraps supplemented with photo illustrations depicting key elements and landmarks of New York City.

As the company expanded to London, the new brand was adapted to accommodate different bus styles and imagery that complements the city. The result is a striking new brand that gives TopView a distinct look in cities already saturated with sightseeing tour companies while maintaining a bold but cohesive style that can easily be applied and expanded to new markets.

A selection of the food features I've designed for Las Vegas Magazine's food department, highlighting the variety of headline treatments that complement the photo and the subject matter; some of which I styled and art directed. 

A new and unique product calls for a unique design. Tea Around Town is a mobile tearoom where people can indulge in afternoon tea while enjoying some of the sights of New York City. I oversaw the visual direction of the project and worked closely with the interior designer to make sure the exterior design works cohesively with the interior. The colors, elements and style were all carefully selected and developed. The result is a high-impact brand that not only draws people attention, but also effectively conveys what the experience is about.

With the rise of attacks and hate crimes against Asian in the city and the country, the Daily News gathered stories and testaments from some well known figures and celebrities from the Asian American community.

A bold direction for a comedic icon. The cover takes on a subtle and unconventional  approach while the spread packs an element of surprise with a bold headline treatment for a high impact, in-your-face presentation.

Tahiti Village wanted to produce a premium brochure to showcase the resort's brand new amenities. I took a subtle approach by styling the rooms in a way so that they appear warm and inviting. The photos are then compiled into a clean format that fit with the resort's overall brand while exuding substance and understated elegance.

Photography by Popstudios

Pantry is a new 24-hour restaurant that offers a wholesome menu with homespun recipes in a cozy and inviting environment. The cover puts breakfast into focus which the restaurant offers any time of the day. I directed for the styling to have a bright "at home" feel that evokes nostalgia while putting the restaurant's fresh selections into center stage.

Design and illustration for a summer feature in Las Vegas Magazine.

A clean, simple editorial layout with focus on typography that connects the visual imagery with the story.

A commemorative issue for the Daily News celebrating the paper’s centennial anniversary. The book is driven heavily by some of the paper’s nostalgic photos along with its iconic front pages and bold headlines over the decades. My layout design showcased those elements to best narrate the paper’s storied past. The Daily News launched a campaign using old school newsies to help distribute the paper throughout the city and to drive home the nostalgia factor.

A photo illustration for an editorial spread on the first iHeart Radio Music Festival. With so many bands and headliners, I decided to take a fun, illustrative approach in order to bring all the performers together visually in a way that is both playful and unified.

A photo-easy book at the end of the year looking back at some of the big headlines and events of the past year.

Reinventing a Vegas performer with chic styling for a more streamlined look and a fanciful play on contrasts. I took a retro inspired direction to give Gordie Brown a clean dapper look while accompanied by models with a rocker edge.

I took a high fashion approach in directing the cover shoot with The Tank at Golden Nugget to take advantage of the pool's unique features and atmosphere. The result is a series of simple yet sultry images that are both seductive and inviting.

A selection of logos and identities I have created.